PR blog

1. Some main points that summarize the essence of the short documentary "America by the numbers" are Millennials make up 25% of the population and 1 out of 5 Millenials are Latino, so it is also important to be marketing to them because they are a big part of the future. Lots of growing cities such a Tampa have diversity growing by 3-5x the population. America is changing and the Latino population is growing at a rate of 164%. Businesses and corporations need to adapt to this fact.  Diversity is a huge part of the United States and creating advertisements that cater to this is important.  The rapid growth of the Latino community will continue, and keeping their culture alive is important in advertisements and in communities.  2.  I would likely use facebook as a social media to reach Hispanic women in the United States. A few other social media that are good are Youtube and Facebook. according to Portada,  Over 9 in 10 adult Hispanics own either a sma...

Phineas Taylor Barnum (hype and press agentry)- attracting the attention of people and press. An example of this would be an event, such as a charity event to bring attention to a cause and to get positive attention from press.  Ivy Lee (facts and info)-  Using PR as a means to spread factual information to people. An example of this would be in the government, such as when the president gives a speech about factual affairs.  Edward Bernays (scientific persuasion)-  Corporate interests are the most important in terms of public relations persuasion. An example of this would be certain advertisements that convince you to buy something even though it may not be as great as described. Arther W. Page (mutual understanding)- a form of communicating to negotiate with the public and promote mutual benefits. An example is social media such as twitter, unhappy customers can tweet frustrations and businesses can write back to help resolve the situation and hel...

1. Pop culture portrays PR as something that alters the truth and that the jobs they are doing are all luxurious. They portray them as somewhat evil and that they are always out to make people look bad, and can be easily manipulated to make someone look good. 2. Some ideas to change the perspective of PR are to 1. educate people on what PR professionals actually do to avoid the stereotypes put on media. 2. Spread the word that positive campaigns and displays on social media are also PR. We can all improve the publics understanding of PR by educating ourselves and therefore educating others.

Public Relations definition-   The profession or practice of creating and maintaining goodwill of an organization's various publics (customers, employees, investors, suppliers, etc.), usually through publicity and other nonpaid forms of communication. These efforts may also include support of arts, charitable causes, education, sporting events, and other civic engagements. http://www.businessdictionary.com/definition/public-relations.html Public Relations definition-  t o shape and maintain the image of a company, organization or individual in the eyes of the client's various "publics." What is a "public" exactly? A public, in PR terms, is anyone who ever has or ever will form an opinion about the client. https://money.howstuffworks.com/business-communications/how-public-relations-works1.htm Some useful public relations websites https://www.prsa.org/ https://www.prdaily.com/ http://prsay.prsa.org/