11/26 In class activity
In-Class activity, November 26th 1. Three main takeaways- having a strong organizational brand is particularly critical when a company faces a crisis. A strong well-managed branding strategy can add significant value to a company. Taking advantage of major corporate milestones contributes to the community it is based on. 2. Corporate reputation- the overall estimation in which an organization is held by its internal and external stakeholders based on its past actions and probability of its future behavior. Two of the best corporate reputations are Patagonia and Wegmans. Patagonia donates lots of money to environmental groups. Wegmans is known for caring about its employees and giving money to scholarships and tuition for its employees. 3. Hertz A. Hertz is very passionate about helping the environment. Hertz donated one million dollars in 2007 to the United States National park foundation. Some of the biggest issues facing people in Tampa are po...