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Showing posts from October, 2019

Reaching Diverse Audiences in class activity

1. Some main points that summarize the essence of the short documentary "America by the numbers" are Millennials make up 25% of the population and 1 out of 5 Millenials are Latino, so it is also important to be marketing to them because they are a big part of the future. Lots of growing cities such a Tampa have diversity growing by 3-5x the population. America is changing and the Latino population is growing at a rate of 164%. Businesses and corporations need to adapt to this fact.  Diversity is a huge part of the United States and creating advertisements that cater to this is important.  The rapid growth of the Latino community will continue, and keeping their culture alive is important in advertisements and in communities.  2.  I would likely use facebook as a social media to reach Hispanic women in the United States. A few other social media that are good are Youtube and Facebook. according to Portada,  Over 9 in 10 adult Hispanics own either a sma...